Bajaj Auto Takes Full Control Of KTM: Here's Everything You Need to Know

Bajaj Auto has taken full control of KTM AG after receiving all regulatory approvals for its €800-million takeover. The final clearance from European authorities closed a process that had been under review for several months. Bajaj Auto International Holdings BV, a fully owned subsidiary, has acquired all shares of Pierer Bajaj AG, the holding company that oversaw KTM and its parent group. With this, Bajaj now owns about 74.9 per cent of Pierer Mobility AG, the company that directly controls KTM AG. This ends the earlier shared-ownership model and places Bajaj in charge of KTM’s decisions, operations, and long-term direction.

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Before this deal, Bajaj held only a minority stake in KTM while the Pierer Group managed the company. The takeover shifts full authority to Bajaj, and the restructuring includes new names for the holding companies. Pierer Bajaj AG is now Bajaj Auto International Holdings AG, and Pierer Mobility AG has been renamed Bajaj Mobility AG. These changes reflect the new ownership and Bajaj’s expanded role within the organisation.

The move fits with Bajaj Auto’s plan to strengthen its presence in the premium motorcycle market. KTM and Bajaj have worked together since 2007 under a joint development programme in India. Full ownership now allows Bajaj to directly influence product development, manufacturing plans, and global market strategies across KTM’s operations. It also supports Bajaj’s broader strategy in segments where KTM already has a strong global reach.

The €800-million acquisition was funded through a Bajaj subsidiary and secured all approvals under the European Union’s Foreign Subsidies Act and competition authorities. With the legal process complete, Bajaj has started restructuring KTM’s supervisory and management boards. These changes are designed to align leadership with the new ownership and prepare KTM for its next phase of global growth.

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With the Pierer Group exiting completely, Bajaj now controls KTM’s worldwide operations. This includes decisions on motorcycle development, market direction, motorsport programmes, and global expansion. However, Bajaj’s plan to cut overheads by more than 50% has raised concerns around KTM’s MotoGP and other racing activities.

KTM Racing, which operates as a separate legal entity, may face budget reductions or structural changes. Bajaj appears focused on financial discipline and core business recovery, creating uncertainty about KTM’s long-term position in MotoGP.