BMW Group India to Launch 19 New Models in 2024, Following Highest-ever Annual Sales in 2023

BMW Group India retained its leading position in the luxury electric car market, according to the recent announcement of its yearly sales figures for all three of its brands: BMW, MINI, and BMW Motorrad. BMW cars recorded sales of 13,303 units in last year, representing a year-over-year (YoY) growth of 18 per cent. The flagship models, which included the 7 Series sedan, i7, X7, and iX, were mostly responsible for the enormous 88 per cent increase over the prior year. Sport utility vehicles (SUVs), called sport activity vehicles (SAVs) by BMW, accounted for 54 per cent of total sales, while sedans accounted for 46 per cent. The sales figures for all three brands reached their highest point in the fourth quarter of 2023. With 2,633 units sold, the BMW X1 was the company's best-selling SUV in 2023. The BMW X7 came in second with 1,513 units. In the sedan category, the 3 Series occupied the top spot with 2,702 units. In 2024, the manufacturer plans to introduce 19 new vehicles in the country, comprising 13 cars and 6 motorcycles, after a record-breaking year.

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Commenting on the brand's performance, Vikram Pawah, President of BMW Group India, said, ‘2023 has been a record-breaking milestone year for BMW Group India. All three brands – BMW, MINI, and BMW Motorrad – have delivered their highest-ever sales. We have the most desirable brands and luxurious products. We have created bespoke experiences and services that ensure complete peace of mind and freedom to enjoy unlimited driving pleasure. As we change the game, our sight is set on increasing the market share and setting new benchmarks.’

BMW Electric Car Sales

BMW has witnessed significant growth in the luxury electric vehicle market, tripling its sales to become the segment leader. The company sold a total of 1,474 units in the previous year. In India, the BMW iX continues to be the most popular premium electric car. Apart from the iX, BMW offers three other EV models – the i4, the newly released iX1, and the i7. Additionally, the group also markets the MINI Cooper SE, which, according to BMW, is the best-selling luxury electrified hatchback in the nation.

‘BMW Group India has successfully retained its leadership in the electric luxury car segment for the second consecutive year. By blending driving pleasure with zero emissions, our luxurious offerings resonate with a growing clientele embracing a progressive and sustainable mindset. We continue to set the pace in the Indian electric luxury vehicle market with the most diverse and innovative product range, designed to cater to diverse customer needs. A perfect example is the BMW iX, which is the highest-selling luxury electric vehicle in India. With proven strengths, future-oriented technologies, and a robust premium charging network, we are confident of taking this to the next level,’ said Pawah.

MINI India Sales

In India, MINI sold 869 cars in 2023, registering a 22 per cent rise in sales. With a 55 per cent market share, the locally made MINI Countryman was the most popular model. Apart from this, the electric MINI 3-Door Cooper SE saw a more than twofold increase in sales, rising to the position of second-best-selling MINI vehicle, with a 28 per cent market share.

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BMW Motorrad Sales

BMW's two-wheeler division saw a 20 per cent increase in sales in the country last year, with 8,768 units sold. The G 310 entry-level models saw a notable 19 per cent rise and held an 88 per cent market share in total sales. The number of bikes sold as fully assembled units increased by 33 per cent. Meanwhile, the flagship GS adventure and RR sports categories saw the largest rise for CBU models.