Citroën reveals new brand identity and logo

As the 103-year-old brand accelerates toward electric mobility, Citroën's new corporate brand identity and logo mark the beginning of the next chapter in its journey.

Citroën has revealed a fresh corporate brand identity and logo, which signals the start of a new era for the 103-year-old French brand as it accelerates electric mobility and extends its core DNA for affordability, audacity and customer wellbeing. The new logo is the 10th evolution of the original logo that was first adopted by founder André Citroën in 1919. Since then, the famed 'double chevrons' have remained at the heart of Citroën’s identity.

The new logo will debut at the end of this month on a very significant Citroën EV concept. From here, it will progressively feature on future Citroën production and concept vehicles from mid-2023.

Sharing his thoughts on the occasion, Alexandre Revert, Citroën’s Global Brand Designer, said, 'As we look to the future, it was logical for us to close the loop by coming back graphically to André Citroën’s first logo which represented the genuine promise of affordable and innovative mobility for all. Progressively moving to a more prominent and visible brand signature for our future designs is a significant if subtle evolution, where the precision of the technical, functional chevrons are embraced by and contrasted with the warmth and almost human softness of the oval that surrounds them.'

Complementing the new logo is also a fresh corporate brand identity programme and new brand signature – 'Nothing Moves Us Like Citroën'.

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