Clean It Up: Pidilite Introduces Car Care Products

Pidilite Industries, of Fevicol fame, have launched a range of car care products that are right after our own heart…

Cleaning and detailing your car seems like a fairly straightforward task. But it’s not as simple as it seems. You see, first you need to wash the car to remove surface dirt and grime – for which you need a car shampoo that isn’t abrasive or damaging for your paint. Then you need a wax or polish to restore your car’s shine. But you can’t just leave the interiors neglected now can you? After all that’s where you spend most of your time. So you need a vinyl or plastic spray that protects from harmful UV rays, and also something that restores the original shine. And god forbid someone should nudge you at the lights, and scratch your paintwork. Well, then, you need something a little more serious – a rubbing compound to work through the top layer of paint and reduce the appearance of the scratch.

In the past, for all of this, you had to look towards international brands such as Meguiar’s or Eagle One – and they tend to be quite pricey. This range of Motomax car care products have been developed by Pidilite – the company that brings you Fevicol. The shampoo has been specially formulated to remove dirt and grime, but it’s pH balanced so it won’t damage your paint. We also have a cream polish that has a carnauba wax base, which we tested on our very own Project BMW. We started with the bonnet – or half the bonnet to be more precise. Needless to say, the half that was polished developed a lustre and far deeper shine when compared with the untreated half. We then took our long term Hyundai Xcent and set to work buffing out a nasty scratch on its bonnet using the 2K rubbing compound. Now, we did all this just by hand – but, here again, the results were pretty impressive. The scratch was still there of course, but it was only noticeable on close inspection. The last product we tested was a protectant spray for vinyl and rubber components, which is really meant for interior surfaces like dashboards and door panels, but we used it on some plastic exterior trim pieces as well. It’s amazing how dirty and faded trim pieces can make your car look old and unkempt.

Just add a tyre polish to this range of products, and you should be able to keep you car looking like new for quite some time to come – it’ll be a lot cheaper than a paint job, and certainly much cheaper than getting a new car.