German Mirror Lubricants & Greases launches Mirr Oils in India

German Mirror Lubricants & Greases has announced the national launch of Mirr Oils - its range of lubricants catering to needs of automotive, marine and industrial applications.

German Mirror Lubricants & Greases is a UAE-based manufacturer of lubricants and greases catering to needs of automotive, marine and industrial applications, having a global presence in 70+ countries, with OEM approvals from major automotive manufacturers like Porsche, Daimler, Volvo, Cummins, Volkswagen, MAN, etc.

During the initial phase, Mirr Oils will cover west, south and east region which includes eight states such as Maharashtra, Gujarat, Madhya Pradesh, Goa, Karnataka, Kerala, Tamil Nadu, West Bengal and Odisha. In the second phase, the company will cover another eight states by June, 2018. The new ranges includes ATF & Gear Oils, specialty fluids, passenger car motor oil, gasoline engine oils, and heavy duty diesel engine oil.

Speaking on the launch, Mohammed Hussein Hindi - Managing Director, German Mirror Lubricants & Greases, said, “India is the third largest market in the world after China and USA with six per cent global market share. In addition, India has the potential to be in top two as the domestic lubricant market has grown by 13 per cent vis-à-vis 2013 in spite of global slowdown in last couple of years.”

He further added, “Our vision is to deliver world-class products across all industries. We aim to be the partner of choice by supplying innovative products. We are also evaluating market conditions to set up Lubricant Oil Blending Plant in near future. The strategy is to acquire 0.5 per cent market share of 2.3 Million Metric Tonnes by end of March 2019.”