Hero Rides In Colombia: Expand Their Manufacturing Venture In Colombia

Since they split from Honda, Hero MotoCorp has fast augmented its global presence. As of today, Hero two-wheelers already sell in as many as 19 countries in South America, Africa and Asia, and now they have added another country to the list in Central America.

Hero MotoCorp has marked yet another significant milestone in its journey to global expansion with the start of its wholly-owned subsidiary in Colombia and the commencement of a state-of-the-art manufacturing plant in the country.

“The commencement of our operations in Colombia is a definitive leap into the next level of our global foray. Having already spread our footprint to 19 countries across Asia, Africa and South and Central America, we are fast setting up a network of manufacturing facilities across continents to cater to the existing and newer markets. Today, we laid the foundation stone of our manufacturing plant at Villa Rica in Colombia, the first full-fledged plant by an Indian two wheeler manufacturer in Latin America", said Mr. Pawan Munjal, Managing Director & CEO, Hero MotoCorp.

The state-of-the-art manufacturing plant - spread over 17 acres (68,000 sq meters) of land at the Parque Sur Free Trade Zone at Villa Rica in the state of Cauca - about 500 km south-west of Bogota - is expected to go on stream by the middle of calendar year 2015 with an initial installed capacity of 78,000 units. This will go up to around 150,000 units in the second phase. With this, the New Delhi-headquartered Hero MotoCorp will be the first Indian two-wheeler company to have a manufacturing plant in Latin America.