Hyundai launches its campaign for safer roads

Hyundai Motor India Ltd. has joined hands with Ministry of Road Transport in order to spread awareness on road and traffic safety.

One of the largest carmakers in the Indian automotive market, Hyundai, has extended its support to the Ministry of Road Transport in order to make roads safer than before. The CSR initiative known as ‘Safe Move – Traffic Safety Campaign' was kickstarted today in the presence of Mr. Nitin Gadkari and Hyundai’s brand ambassador Mr. Shah Rukh Khan.

The campaign will be focussed around the four main pillars – Safe Move, Green Move, Happy Move and Easy Move – and will promote practices among children. Kids will be educated about traffic safety via online and offline engagement channels.

Under this program, a 26-episode series will be made and will be available in English, Hindi and Tamil and will be aired on TV. Apart from the TV series, special programs will be launched which will contact schools and RWAs in five major cities – Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.

Commenting on the program, Mr. Vijay Chhibber, Secretary Department of Road Transport, Highways while complementing the Hyundai’s initiative felt, “Such a CSR activity by the Auto Industry will go a long way in meeting the Indian commitment towards achieving the United Nations goals for Road Safety, which were very recently the subject matter of discussion at the 2nd world congress at Brasília.”

Adding to what Mr. Chhibber said, Mr. Y.K Koo, Managing Director, Hyundai Motor India Ltd. commented, “Hyundai is a responsible car manufacturer and India’s most loved car brand. It is our responsibility to apprise children about the importance of Traffic Safety for a better future. Children are the future of a nation and ‘Traffic Safety campaign’ is an effort to reach out to the children to educate them with best practices of the Traffic Safety."

The School Contact Program will reach out into 40 schools in 5 cities, and the RWA contact program will contact over 200 residential units in 5 cities.