Hyundai Motor India now official partner of BCCI

With a four-year deal signed, Hyundai Motor India Pvt. Ltd is now an official partner of BCCI

Hyundai Motor India has entered into a four-year association with Board of Control for Cricket in India (BCCI) as the official partners till 2019.

The Board of Control for Cricket in India is the apex body of the sport in India. Credited to the association, officials and VIPs during tournaments will be transported in Hyundai cars. The association between Hyundai and BCCI extends to all its international matches the Indian team will compete in India, in addition to with exclusive category rights as well.

Y K Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”

Anurag Thakur, Honorary Secretary - Board of Control for Cricket in India (BCCI), said, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”

Hyundai will conduct Trophy Tours in association with BCCI to build the excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments.

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