Hyundai to Launch Made-in-India Genesis Luxury Cars in India in 2027

Hyundai has confirmed that its global luxury brand, Genesis, will launch in India in 2027. Contrary to earlier speculations from August that suggested Genesis cars might enter India as Completely Built Units (CBUs), the Korean carmaker has now revealed plans for local production, aligning with the government's Make in India initiative. The move will make Genesis more affordable and accessible to a wider audience. Currently, India’s luxury car market is niche and dominated by established players like Audi, BMW, and Mercedes-Benz. Genesis’s entry into India, with locally produced models, could introduce more competitively priced options in the premium segment.

Hyundai’s luxury division sells a wide range of models overseas, including the G70, G80, and G90 sedans; GV70, GV80, and GV80 Coupe SUVs; and electric offerings like the GV60, G80, and GV70. As of now, Hyundai has not confirmed which models will launch first. However, industry reports indicate that Genesis will prioritise luxury SUVs in India, tapping into the country’s growing demand for premium utility vehicles.

Also Read: Hyundai's First India-Specific EV Confirmed for Launch

In addition to bringing Genesis to India, Hyundai has outlined a progressive product roadmap for the coming years. The company plans to launch 26 new models by FY2030. The lineup will include new cars, facelifts, product derivatives, and next-generation versions of existing models.

Commenting on the occasion, Jose Munoz, President & CEO, HMC, said, ‘India is a strategic priority in Hyundai’s global growth vision. By 2030, HMIL will be our second-largest region globally, aligned with the Honourable Prime Minister Shri. Narendra Modi's vision of ‘Make in India.’ We're making India a global export hub, targeting up to 30% export contribution. Our commitment is comprehensive: 26 product launches including 7 new nameplates, India's first locally manufactured dedicated electric SUV by 2027, and the launch of our luxury brand Genesis, all while treating every customer like our honoured guest. The fundamentals are strong. The strategy is clear. The team is energized. And most importantly, we have the trust of Indian customers built over 29 years. It's a great time to be at Hyundai Motor India.’

Upcoming Hyundai Launch

Hyundai is expected to launch the next-generation Venue in India soon. Multiple spy shots have revealed notable details about the exterior and interior, including larger C-shaped DRLs, a split headlamp, a new grille, and redesigned bumpers. A full-width LED light bar and fresh alloy wheels are also expected.

Also Read: Hyundai Drops Car Prices by Up to Rs 2.40 Lakh Post-GST Revision

Inside, the Hyundai car is likely to boast advanced technologies, including a Creta-style twin-screen setup and a new steering wheel. While offering the same engine options, Hyundai is expected to enhance safety with a more advanced ADAS.