Indian Motorcycle collaborates with Baume & Mercier for luxury watches
Through this collaboration, the two brands will capture the spirit of Indian Motorcycles - and translate it into a series of limited edition watches, while paying tribute to the bikemaker’s history.
By Tushaar Singh Gill
Baume & Mercier - a Swiss luxury watchmaking company and part of the Richemont Group and Indian Motorcycle - a prominent American motorcycle company, have announced an exclusive partnership.
It has been 50 years since Burt Munro took his Indian Scout Streamliner to push the limits of speed at the Salt Flats of Bonneville, entering history to make his motorcycle ‘The World’s Fastest Indian’. To celebrate the 50th anniversary of Munro’s iconic land speed record, Lee Munro, Burt Munro’s great nephew, recreated the historic run at Bonneville on August 13, 2017. This collaboration has been also made to mark the golden jubilee of this event.
The watches, which will be revealed later in 2017, will be enriched with exceptional details to will please watch enthusiasts and motor aficionados seeking uniqueness. The Bonneville Salt Flats served as the venue to unveil this brand alliance, as Indian Motorcycle and Baume & Mercier honored the historic achievements of Burt Munro.
Upon announcing the association, Grant Bester, Vice President of Indian Motorcycle EMEA, commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”
