Innova Hycross, Hyryder Help Toyota Record 175% YoY Growth in February 2023

Toyota Kirloskar Motor, the Indo-Japanese automaker known for models such as the Toyota Innova and the Toyota Fortuner, has reported a 75 per cent increase in sales year-on-year (YoY). In comparison to February 2022, when Toyota had dispatched 8,745 units in the domestic market, the company was able to sell 15,338 units in February 2023. The newly launched hybrid vehicles from the automaker, the Toyota Urban Cruiser Hyryder, and the new Toyota Innova Hycross, are driving this growth. Toyota has promoted the sale of hybrids in an effort to compete with electric vehicles, claiming that switching from internal combustion engines (ICE) to hybrids is significantly more affordable for consumers.

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Commenting on this recent development, Arun Sood, TKM Sales and Strategic Marketing Vice President, said, "We are witnessing a continued interest from customers across our product portfolio, resulting in a very healthy growth in the month of February 2023. The recent announcement of the opening of bookings for the Toyota Hilux is also continuing to generate excitement, resulting in good orders from across the country. Other products like the Glanza, the Fortuner, and the Legender also continue to elicit robust demand in the market."

"Looking ahead, we expect to close this quarter on a high note, in comparison to last year. As a customer-centric company in constant pursuit to redefine customer experience, we are continually working to meet the market demand effectively," he further added.

The auto manufacturer currently offers three hybrid models in India: the Camry, the Innova Hycross, and the Urban Cruiser Hyryder. In addition to these, Toyota also sells the Maruti Suzuki-made Urban Cruiser and the Glanza. Exclusive vehicles in the company's portfolio that only appeal to a small audience include the Hilux, the Land Cruiser, and the Vellfire.

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Meanwhile, the recently launched Innova Hycross MPV by Toyota commands a high waiting period. The standard non-hybrid GX variant has a waiting period of 5 to 6 months, whereas the VX, ZX, and ZX (O) variants powered by a powerful hybrid system have a waiting period of 15 to 18 months. The Innova Hycross is available in seven- and eight-seater configurations, and it is built on the modular TNGA-C platform that is common in global markets. The car is offered with two powertrain options: a petrol-only engine and a petrol-hybrid system. The TNGA 2.0-litre gasoline engine produces 171bhp of maximum power and 187Nm of peak torque and is mated only to a CVT transmission. The hybrid motor, on the other hand, delivers 183bhp of maximum power and 206Nm of peak torque. This setup is paired with an e-CVT device. The Hycross is not available with a manual transmission.