JLR India joins forces with Rapid Response NGO

JLR India marks its 10th anniversary in India by loaning a specially-prepped Land Rover Discovery Sport to Rapid Response NGO to be used for disaster-relief work across India.

In order to enhance the country's disaster-response force, especially with the prevailing monsoon season, JLR India has played its part in this mission by loaning a specially-prepped Land Rover Discovery Sport to the Rapid Response NGO. Rapid Response is actively involved in disaster management & emergency crisis response services across India, since its inception in 2013. The Discovery Sport is expected to be utilised as an emergency responder, to provide medical assistance & food distribution in remote areas of the country. Further, the event also marks JLR India's 10th anniversary.

Sharing his thoughts, Rohit Suri, President & MD at JLR India said, 'Land Rover vehicles, such as the Discovery Sport, are renowned for their capability in tackling difficult terrains and situations caused by floods and other such catastrophic events. On the occasion of completion of 10 years of Jaguar Land Rover in India, we are proud to offer a Land Rover to aid the team at Rapid Response in their efforts to help victims of such natural calamities in India.'

Talking about Land Rover's off-road capability, Mohamad Farukh, CEO of Rapid Response commented, 'India is one of the most disaster-prone countries in the world. At Rapid Response, we aim at providing immediate, effective and sustainable support for the victims of natural disasters. Equipped with capability and technology of Land Rover, we are confident in providing more timely and effective assistance in disaster-stricken situations.'

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