Kamal Basu is the new Marketing Head at Volkswagen Passenger Cars

Kamal Basu, who was heading Marketing for Skoda Auto India since 2012, will now work to promote Volkswagen Passenger Cars.

It was 2012 when Kamal Basu joined Skoda Auto India as Marketing Head. His job included overseeing product marketing, lead management, communication and media, and also to work closely with sales, after-sales and dealer network teams. Before that, he spent close to two decades in advertising working with agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi where he was the CEO.

On his appointment, Mr. Basu, an alumni of Jamnalal Bajaj Institute of Management Studies, Mumbai, said, “I’m happy to have contributed to Skoda’s performance in India over the last three years, and am happy to take up the new challenge of bringing fresh thought and new ideas to Volkswagen India’s marketing effort. Volkswagen is an iconic automotive brand with great history and a strong legacy, and I hope to make a contribution towards the growth of this brand in the Indian car market.”

Commenting on Mr. Basu’s new role, Mr. Michael Mayer, Director, Volkswagen Passenger Cars said, “We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I’m sure he will be a strong and valuable addition to our team. Kamal will play a key role in further developing the strengths of the Volkswagen brand in India.”