Lamborghini Unveils New 'Raging Bull' Logo, First Redesign in Two Decades

Lamborghini has revealed a new corporate design, with a slightly modified logo. According to Lamborghini, the goal of this rebranding initiative is to more fully represent Lamborghini's key values of boldness, innovation, and authenticity. It is in line with the company's new strategic orientation. The company's mission is to continually exceed constraints, norms, and traditions, as encapsulated by the motto "Driving Humans Beyond." While the overall design remains the same, there have been some subtle updates, such as a more subdued bronze shade and a wider font for the Lamborghini name, which represent the distinctive character of the brand. Along with the redesign comes a new set of icons that will be utilised consistently across all digital platforms. This new logo was produced in conjunction with Lamborghini Centro Stile.

When will Lamborghini's New Logo Debut on the car?

The newly announced Lamborghini logo is already appearing on the brand's websites and will be used on future cars. The new Huracan, rumoured to debut in the coming months with a plug-in hybrid V8 engine, is said to share the stage with it. Eventually, this redesigned symbol will also decorate existing models such as the flagship Revuelto V12. Alternatively, the Urus SUV's plug-in hybrid version may be the first to showcase the revised badge. This reveal is scheduled to take place in the coming months, followed by the release of the replacement to the Huracan later this year.

Aside from the new font, another change is that Lamborghini's digital platforms now include the trademark raging bull without the shield, which is a first.

Lamborghini's first logo and corporate identity revamp in 20 years coincides with a pivotal moment for the carmaker. By incorporating this new logo, the organisation aims to more effectively express its principles. This project is a component of the "Direzione Cor Tauri" transformation effort, which has an emphasis on carbon reduction and sustainability.

Starting this year, Lamborghini will electrify its complete range of vehicles, including the highly anticipated introduction of its first electric model. This new model, which takes inspiration from the Lazandor 2+2 GT crossover concept, is scheduled to be released in 2028.