Lexus announces tree planting initiative in India

Lexus presently sells two hybrid vehicles in India - ES 300h and RX 450h.

Lexus India has announced a green initiative, aimed at moving a step closer towards neutralizing the impact of its carbon footprint in India. The programme entails planting trees across certain regions of India on behalf of each Lexus India guest, for every car sold in the country, effective August 2017.

The trees have been planted as a step towards neutralizing the environmental impact of the carbon emissions generated by those vehicles. The Delhi and Gurgaon guest experience centers along with the Chandigarh after sales service facility will plant trees at the periphery of Sitamata Sanctuary in Rajasthan, the Mumbai guest experience center will plant trees in Nimbora and Amravati in the state of Maharashtra, with the support of Grow-Trees.com.

The Bengaluru guest experience center, along with the Hyderabad, Kochi and Chennai after sales service facilities will plant trees at Toyota Kirloskar Motor’s manufacturing facility in Bidadi, Karnataka.

Lexus claims that the brand social responsibility project initiated in India has grown out of a genuine respect and concern for the Earth's environment. The Japanese company also says that it is guided by a clear vision of sustainable mobility, the works on a global scale to minimize the impact of its operations on the environment.

Announcing the green initiative, Akitoshi Takemura, President, Lexus India said, “This initiative is a significant milestone in Lexus’ commitment to India since our launch in March this year. It is a commitment towards building a better planet for the future generations. Planting a tree enables us to mitigate the impact of carbon emissions. Additionally, involving our guests in this initiative fosters better living and building stronger communities that care for the environment.”