Mahindra Clocks 25% Growth in January with 63,510 Units Sold

Mahindra’s overall sales reached 1.04 lakh units, including exports, in January 2026, representing a 24% year-on-year rise. Of this, 63,510 SUVs and cars are sold domestically, marking a growth of 25% compared to the same period last year. Meanwhile, the sales of commercial vehicles hit 27,656 sales domestically, a gain of 22%. For the year-to-date period ending January 2026, Mahindra’s domestic passenger vehicle sales stood at 5.40 lakh units, a growth of 19% over 4.53 lakh units last year.

According to Nalinikanth Gollagunta, CEO, Automotive Division, M&M Ltd., 'Building on the strong momentum of last year's performance, we began the year on a strong note in January by achieving SUV sales of 63,510 units, a growth of 25%, and LCV< 3.5T sales of 27,656 units, a growth of 22%. The total vehicle sales stand at 104,309 units, a 24% year-on-year growth. On 14th January, we opened bookings for XUV7XO and XEV 9S, clocking 93,689 bookings for a booking value of Rs 20,500 Crore - a record-breaking milestone in just 4 hours.'

Mahindra January 2026 Commercial Vehicle Sales

While the sales of LCVs (Light Commercial Vehicles) below 2 tons grew modestly by 13% month-on-month, their YTD sales slightly lagged last year. In contrast, the LCVs in the 2–3.5 ton range displayed strong momentum, with a 23% monthly increase and 17% year-to-date growth. Three-wheelers, including electric models, were the top performers, achieving 28% growth in both monthly and cumulative sales.

Mahindra Export Performance in January

The total exports of Mahindra last month stood at 3,577 units, showing a modest 5% increase compared to January 2025. The year-to-date was strong, with 33,638 units exported so far, a rise of 23% from 27,452 units exported in the same period last year.

Key Highlights

At the beginning of January, Mahindra launched the all-new XUV 7XO, a redesigned iteration of the XUV700, with prices starting at Rs 13.66 lakh (ex-showroom). The SUV features a bold new front fascia inspired by the XEV 9S and Mahindra’s contemporary design language, including a reimagined grille with vertical slats highlighting the signature ‘Twin Peaks’ emblem, slim LED DRLs, dual-pod projector headlamps, and LED fog lamps.

Also Read: Mahindra XUV 7XO Review: Tech-Loaded & Torque-Rich

The XUV 7X0 also gets a muscular front bumper with faux skid plates, 19-inch alloy wheels, flush door handles, a roof-mounted spoiler, a shark-fin antenna, and redesigned LED taillamps. Mechanically, the XUV 7XO retains the same engine options as its predecessor.