Mahindra First Choice Wheels sells 1 lakh cars through its auction platform - Autobid

News about the slump in sales of new cars hits the front page of the business section of every leading newspaper practically every week but in all those articles, the used car sales side of the story is never told. With prices of new cars as well as fuel hitting the roof, the consumer looks for another option and it is companies like Mahindra First Choice Wheels which gives them an opportunity to provide value-for-money second hand car sales deals.

Autobid - an initiative by Mahindra First Choice Wheels  - provided a great platform for those who wanted to buy a quality product by giving them an opportunity to bid on it. A total of 7500 auctions conducted at 900 locations helped Mahindra First Choice Wheels sell one lakh cars thus broadening their customer network and assuring the buyers of a quality ownership experience. With a lot more such business models in the pipeline, Mahindra First Choice will be looking to double these figures in the years to come.