Maruti revamps its True Value used car business

Instead of being a part of the Maruti Suzuki showrooms, True Value will now have its own independent outlets.

Maruti Suzuki - India’s largest carmaker, in a bid to streamline its used car business, has announced a total revamp of its True Value operations. As a part of this transformation, a network of dedicated True Value outlets will be set up across India - up to 150 by March 2018.

According to Maruti, this will allow a larger display area for a variety of pre-owned cars of the company. These outlets will be digitally integrated through a portal so that customers can access details of all the cars available at True Value outlets nationwide. All details of the car (specifications, features, star ratings and other details) will be available online. This will help customers to make their choice and visit the relevant True Value outlet for a test drive.

Any car sold through Maruti’s True Value is evaluated on the company’s 376 checkpoint list. The refurbishment and service requirements are also identified during evaluation. Then the car is refurbished at Maruti Suzuki workshops.

Post refurbishment, the cars are inspected and rated on six parameters – engine, suspension, brakes, electrical, transmission & steering control and exteriors & interiors. With this a True Value certificate is issued for the car. Star ratings will be allotted to cars (on a scale of 1-5) to empower customers to make an informed choice. Further, a certified car comes with multiple free services and company backed warranty up to one year.

Kenichi Ayukawa, Managing Director and CEO of MSIL, said, “As a part of Maruti Suzuki’s transformation, we have introduced new products, entered new segments and launched the NEXA channel for sales and service. All these initiatives have been appreciated by our customers. A revamped True Value is a part of these efforts.”