Maruti Suzuki Partners with SMAS Auto to Expand 'Subscribe' Program

In a move toward expanding its car subscription program, Maruti Suzuki India has today officially partnered with SMAS Auto Leasing India Pvt. Ltd. To that effect, SMAS is now the fifth partner to offer white plate subscriptions for a range of Maruti Suzuki vehicles. Apart from SMAS, the subscription service is also available through Orix, ALD Automotive, Quicklyz by Mahindra Finance, and Myles. The car subscription program - Maruti Suzuki Subscribe - was launched as a pilot project in Gurugram and Bengaluru in July 2020. It allows customers to lease a Maruti car for a certain period, rather than buy one. And, it targets those customers who expect flexible car subscription options through multiple partners at competitive rates.

Also Read: Maruti Suzuki Baleno, XL6 and Ertiga Get New Connectivity Features

"Car Subscription is gaining popularity among Indian customers across all major segments be it individual buyers, professionals, business owners, or corporates. New Age Car buyers prefer a convenient, hassle-free, and flexible vehicle ownership experience, and Car Subscription provides a one-stop solution for all their needs. SMAS India and Maruti Suzuki are committed to offering the finest Car Subscription experience to our customers for the entire range of cars in Maruti Suzuki’s portfolio", commented Meherban Singh, General Manager & Head, Strategic Sales & Business Planning, SMAS Auto Leasing.

Maruti Suzuki Subscribe is responsible for the vehicle's maintenance, insurance coverage, and RSA (Roadside assistance) through the brand's dealer network. Moreover, it even covers the payment of all-inclusive monthly rentals that include vehicle price, road tax, registration charges, RTO expenses, zero-depreciation insurance costs (without making a down payment upfront), service & maintenance, and 24X7 Road-Side Assistance (RSA).

Once the tenure gets over, customers can choose to buy back the vehicle or return the vehicle to the subscription partner or upgrade to a new vehicle. In all, the subscription program provides added convenience and flexibility to car buyers. 

Also Read: Maruti Suzuki Ciaz Dual-tone Launched in India at Rs 11.14 Lakh

Maruti Suzuki Subscribe is claimed to have strong customer acceptance with over 386 percent growth in volumes in the current fiscal year. Aside from the option of choosing from the white plate or black plate registration, the program also provides the option of foreclosing the subscription at any point in time. 

Currently, the Maruti Suzuki subscription service has its presence in 25 cities across the country, including Delhi, Gurugram, Noida, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Ahmedabad, Jaipur, Indore, Mysore, Kochi, Kolkata, Lucknow, Vishakhapatnam, and more.