Mercedes-Benz launches 'My Mercedes - My Service' campaign in India

Key features of My Mercedes-My Service plan include digital service programme, express services and new range of service packages. 

Maintaining a luxury car in top shape can be a bit bothersome at times. Realizing the challenges faced by both luxury car owners and dealers, Mercedes-Benz in India has come up with a unique digital campaign, called My Mercedes-My Service. As per Mercedes, the programme is divided into three core parts – Digital Service Drive, Premier Express Service and Service Products. Mercedes is confident that these plans will make life easier for owners, and at the same time, it will enhance the quality of after-sales experience.

Through Digital Service Drive, the brand will make servicing as well as maintenance work of cars a paperless and time saving affair through usage of iPads at the service centres. Owners will also be able to get updates on vehicle status during the repair/maintenance work through automated pre-Service, in-Service, post service SMS. One can also book service appointment online using this platform.

Premier Express Service, as the name suggests, will enable service centres to complete servicing of a Mercedes-Benz vehicle in just over two hours. This service would of course exclude major repairs, warranty re-pairs and service of high-performance AMG vehicles. Service Products mainly comprises maintenance packages. Customers will able to buy 3 years or 30,000kms, 3 years or 60,000kms, 4 years or 40,000kms, 4 years with 80,000kms and also 5 years or 100,000kms for their vehicles. Mercedes will also offer these packages with unlimited mileage. Further, the company is planning to introduce a stand-alone package for 10 years or 200,000kms for new car customers!

At the launch of My Mercedes-My Service campaign, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Though product introductions will remain important, we increasingly believe that service excellence and hassle free ownership experience will determine the long-term success of an automotive brand, even in the luxury car segment in India. At Mercedes-Benz, we strong-ly believe that a delightful, exclusive and outstanding service experience is pivotal in winning customers’ loyalty. We are ready to comprehensively transform the after-sales experience for our customer with the launch of ‘My Mercedes-My Service’ programme. It boasts of multiple first initiatives and is a definitive step towards meeting the myriad demands of today’s new age customers which makes them fans of the brand. After-sales is a key element in our growth strategy in India and we are confident this initiative will only fortify our formidable customer trust and service reputation created over decades.”

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