MG Motor Extends Assured Buy Back Programme for EVs to Boost Electric Adoption in India

JSW MG Motor India has extended its Assured Buy Back programme for electric vehicles, pushing the coverage period from three years to five years. The updated scheme now applies to the Comet EV, Windsor EV and ZS EV sold in India. Buyers can lock in a guaranteed resale value ranging from 40 to 60 per cent, depending on whether they choose to exit after three, four or five years. Think of it like knowing exactly what your bike will fetch before you even start riding it. For many EV buyers, resale doubt feels like a loose chain, and MG is trying to tighten that up by giving owners a clear exit plan from day one, making the EV buying decision feel more planned and less risky.

Also Read: Top 10 Electric Cars in India You Can Buy in 2025

The scheme is open to buyers, whether they pay in cash or opt for finance, with no need to link it to any loan product. It runs under the EV Sahi Hai initiative and is facilitated by Lockton India Insurance Broking, while Zuno General Insurance powers the buy-back process. At the end of the chosen tenure, customers can decide to keep the vehicle, return it, or exchange it for another MG model, keeping ownership choices flexible.

MG says the move targets resale value worries, which still stop many buyers from switching to electric vehicles. The company points to customer feedback and ownership data showing that most users tend to change vehicles within a three to five-year window. MG also claims this is the first time a five-year guaranteed resale programme has been offered for EVs in the Indian market.

Commercial users have also been included, but only for the MG ZS EV. Fleet and business buyers can access assured buy-back coverage for up to three years or 60,000km per year. The structure remains similar to the retail scheme, keeping things simple for operators managing multiple vehicles.

According to MG, electric vehicles now contribute over 70 per cent of its monthly sales, and the brand has crossed the 50,000 EV customer mark in India. The assured buy-back applies across its mass-market EV range. By setting a clear resale floor, MG aims to reduce depreciation anxiety and make EV ownership feel more like a planned long ride rather than a financial leap of faith.