Multistrada V4, Monster, Scrambler 800 Help Ducati Register Best-ever Global Sales in H1 2023

The Italian motorcycle manufacturer Ducati has announced a significant jump in sales in the first half of the year. In the first six months of 2023, Ducati managed to sell 34,976 vehicles across the globe, registering a growth of 5 per cent as compared to the same period last year. In the international market, there is a strong demand for the Multistrada V4, which majorly contributed to its global sales milestone. The Italian company delivered 6,382 units of the Multistrada V4 globally between January and June 2023. The Monster, which is Ducati's naked sports bike, took the second spot at 4,299 units. In addition to this, Ducati sold 3,581 units of the Scrambler 800 range during the same period. 

Ducati is quite popular in its home country, Italy, where it sold 6,639 bikes, which accounts for around 10 per cent of its sales from January to June. In the United States, the bike maker sold 4,505 units, making it the second-largest market for Ducati after Italy and representing an 11 per cent increase over 2022.  

Also Read: Ducati Panigale V2 Recalled in the US with Over 3000 Units Affected, Here's Why

Last but not least, we have Germany in the third position, where it sold 4,217 units. At the end of the second quarter of 2023, the third-largest market for Ducati reported 13 per cent growth.

Ducati Panigale V4 R Deliveries Begin in India

Good news for those who have already booked the 2023 Ducati Panigale V4 R, as the manufacturer has commenced deliveries of the track-focused motorcycle. The Italian manufacturer launched the 2023 iteration of the Panigale V4 R in India in June 2023, with a price tag of Rs 69.99 lakh (ex-showroom). The motorcycle goes against the BMW M 1000 RR, which is priced at Rs 49 lakh (ex-showroom). Touted as the most powerful production model by Ducati, the 2023 Panigale V4 R gets a twin-pod headlamp assembly, a muscular fuel tank, a rider-only seat, full-fairing, a single-sided swingarm, and aerodynamic winglets. Besides, the bike comes in a unique MotoGP-inspired livery.

The 2023 Panigale V4 R gets a complete electronics package, including 4 riding modes, engine brake control, cornering ABS, traction control, launch control, wheelie control, slide control, and auto tyre calibration. The R model, moreover, has a Ducati data analyser with a GPS module for race use, machined mirror block-off plates, and a licence plate mount removal plug.

Also Read: 2023 Ducati Panigale V4 R Deliveries Begin in India, Priced at Rs 69.99 Lakh

Ducati Multistrada V4 S's New Easy Lift Function

For the existing Multistrada V4 S owners as well as new buyers, Ducati has recently introduced an 'Easy Lift' function, which enhances the bike's accessibility by lowering the seat height. This function acts on the suspension's hydraulics by opening the valves of the semi-active dampers in order to help the rider lift the bike. This works when the bike is stationary, allowing the rider to press their feet firmly on the ground. The Easy Lift system can be installed on the bike free of cost at your nearby dealership.

The bike has not yet made its way to the Indian market, but expect it to be introduced soon.