Nissan India announces new strategy

Nissan's new strategy includes launching a host of new products – starting with the Kicks crossover in 2019, the company is to expand its dealer network and reinforce R&D operations. 

There’s no denying that Nissan’s sales in India have been stagnant for a while, and its ageing products have fallen out of favour with new car buyers. Keeping that in mind, Nissan has re-worked its strategy in India and is planning to shake things up soon. In a statement released by the firm, Nissan is going to launch a new product offensive in India, followed by dealer expansion and an increased investment in its production facility.

To kick off the proceedings, the company will bring its worldwide line-up to the country. This will start with the launch of the new Nissan Kicks crossover (Hyundai Creta rival) early in 2019. There’ll be more products as well – both from Nissan and Datsun brands – that’ll roll out at a later stage. Apart from this, Nissan is also going to bet big on connected technologies for its cars.

Simultaneously, Nissan is looking to double its sales and service touch points in India from the 270 outlets at present. This includes the sales and aftersales services for the Datsun brand as well.

In addition to that, Nissan plans to hire 500 employees in FY2018 at the company’s first Global Digital Hub in Kerala, where the company will focus on innovations in mobility.