The retail sales of Ola electric vehicles in India have gone past the 2,00,000-unit mark (as per Vahan data) in the first 10 months of the calendar year 2023. As a result, the country's leading electric two-wheeler manufacturer has registered over 100 per cent growth this year in comparison to the last year when it posted 1,00,000 sales in just 10 months of starting its operations. With this achievement, Ola has gone on to become the first-ever EV company in India to achieve this feat. Of 2,00,000 units, 24,000 electric vehicles were sold in October 2023, with the company leading the EV segment with a market share of almost 35 per cent. Not surprisingly, sales grew by 2.5 times during the festive period of Navratri and Dussehra, as opposed to the corresponding period last year. Ola expects this sales momentum to continue throughout the festive season with an uptick in volumes during the upcoming months.
Ola Bharat EV Fest
The company on October 16 announced a month-long Ola Bharat EV Fest, under which it is offering a range of discounts and benefits. These include an extended 5-year battery warranty (worth up to Rs 7,000) that is available for its entire lineup comprising S1 Air, S1 X+, and S1 Pro, an exchange bonus of up to Rs 10,000, and finance offers including up to Rs 7,500 discount from partner banks, zero down payment, no-cost EMI, zero-processing fee, and interest rates as low as 5.99 per cent. Notably, these offers are valid till November 12, 2023.
Other discounts and offers include a chance to win one S1 X+ every day for those test-riding an Ola during the festive period, discount coupons for Ola Care+, as well as instant discounts on the purchase of the all-new S1 Pro (2nd Generation).
Ola Electric Sales Performance: What the Company Has to Say?
Anshul Khandelwal, Chief Marketing Officer, Ola, said, "The festive season has been incredible for EVs, and we have seen a strong uptick in sales during Navratri and Dussehra. The ongoing Ola Bharat EV Fest with exciting festive offers and a much broader portfolio of Ola scooters has led to Ola becoming the favourite choice for customers during the festive season. With Diwali round the corner, we expect the sales momentum to further build up, leading to a milestone year for EVs in India."
Ola S1 Lineup
Not so long ago, Ola Electric updated the S1 lineup in India, and now there are 3 variants on offer – the new S1 Pro (Rs 1.48 lakh), the S1 Air (Rs 1.20 lakh), and the S1 X (Rs 90,000 to Rs 1.10 lakh). All prices are ex-showroom, Bengaluru. The erstwhile S1 has been discontinued in India. Speaking of the S1, the S1 X comes in 3 variants – S1 X+, S1 X (3kWh), S1 X (2kWh). The pre-reservation window for the S1 X (3kWh) and S1 X (2kWh) is now open at Rs 999 only.
Meanwhile, the deliveries for the brand-new S1 Pro, which is based on the more advanced Gen-2 platform, have begun in more than 100 cities, with other locations to follow soon. It can be reserved online or at any of the authorised Ola Experience Centers located across India.