Royal Enfield Begins Production at its Thailand CKD Plant

Royal Enfield has taken a significant step in its global expansion strategy by inaugurating its first standalone motorcycle assembly plant outside India. Situated in Samut Prakan, Bangkok, Thailand, the new 57,000 sq. ft. facility is designed to produce over 30,000 motorcycles annually, catering to the surging demand in Southeast Asia. As Thailand emerges as Royal Enfield's largest market in Asia after India, this local production hub will play a crucial role in meeting the region's growing appetite for iconic Royal Enfield motorcycles. In addition to the Thailand plant, the brand operates CKD assembly facilities in key markets such as Argentina, Brazil, Colombia, Bangladesh, and Nepal, further solidifying its international presence.

Speaking at the inauguration of the new facility, Royal Enfield CEO, B Govindarajan, said: 'Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. We have seen great reception from the international audience who are looking for motorcycles that are accessible and are a unique extension of their personality. We have an evocative range of motorcycles across various platforms catering to our global audiences. 

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'Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision. We thereby are bringing more and more motorcycle enthusiasts to experience the DNA of Royal Enfield - Pure Motorcycling.'

Adding to this Royal Enfield CCO, Yadvinder Singh Guleria, said: 'With markets like the Asia-Pacific offering a great potential for the mid-size segment, it has been our strategic intent to be closer to these markets and grow the business. This is a testament to our commitment to the market potential and the growing motorcycling community. We are confident that this facility will help us grow the mid-segment market here in Thailand while enabling us to efficiently cater to the growing demand in the region as well.'

Royal Enfield: Sales Report

Royal Enfield reported a 2 per cent increase in total sales in November 2024, selling 82,257 motorcycles compared to 80,251 units in the same month of the previous year. While domestic sales declined 4 per cent to 72,236 units, exports surged 96 per cent to 10,021 units, up from 5,114 units in November 2023.

Also Read: Royal Enfield Clocks 2% Year-on-Year Total Sales Growth in November

From April to November 2024, Royal Enfield's total sales increased 4 per cent to 647,000 units. Domestic sales grew 2 per cent to 584,000 units, while global shipments increased 29 per cent to 62,646 units. This highlights the brand's growing popularity both domestically and internationally.