Royal Enfield Assured Buyback Programme Launched in India Across These 12 Cities
Royal Enfield now offers an assured buyback of up to 77 per cent, along with a cashback incentive. The industry-first programme will be available across dealerships in 12 Indian cities.
By Kanika Sachdeva
Royal Enfield, the Indian motorcycle manufacturer, has announced an assured buyback programme for its motorcycles. The innovative and first-of-its-kind programme in the motorcycle industry has been launched in partnership with OTO Capital. The buyback programme aims to make Royal Enfield motorcycles more accessible to a large section of buyers across the country, via its lucrative buyback offer and lower EMI costs. Royal Enfield says that the EMI costs under this initiative are up to 45 per cent lower than any other standard credit scheme. Launched under the company’s brand-led consumer experience programme, the 'Assured Buyback Program with OTO Capital' offers an assured introductory buyback value of up to 77 per cent for Royal Enfield bikes depending on the tenure, along with a cashback incentive at the end of the tenure. The Assured Buyback tenure options, which span between one and three years, provide customers with flexibility in the repayment of loans.
At the end of the term, the customer can either choose to return the vehicle to the dealer with no further liability, retain the ownership of the bike, or trade their motorcycle for a new one. The industry-first programme will be available across dealerships in 12 cities – Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai, with the intention of expanding this programme to more cities in time to come. For more information, visit www.royalenfield.com/assured-buyback/.
Royal Enfield's Assured Buyback Programme: What the Company Said?
Commenting on the 'Assured Buyback' programme, B Govindarajan, CEO, Royal Enfield, said, "At Royal Enfield, we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experiences, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible, and more fun for potential riders. Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace of mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield."
Upcoming Royal Enfield Himalayan 452: What to Expect?
The motorcycle manufacturer's highly-anticipated Himalayan 452 is due to go on sale on November 7 in the Indian market, carrying an expected price tag of Rs 2.70 lakh (ex-showroom). Powering the bike will be a new 451.65cc, single-cylinder, liquid-cooled engine mated to a 6-speed gearbox. Power output is rated at 39.57bhp at 8,000rpm, making it much more powerful than the existing Himalayan. The torque figure of the 452, on the other hand, is expected to be in the range of 40 to 45Nm, although it is due to be revealed.
According to a previous set of leaked images, 4 dual-tone colour options will be offered – Yellow-Black, Grey-Red, Grey-Blue, and Kamet White. The Yellow-Black version will be kitted out with golden-coloured spoke rims. A fully digital instrument cluster with a navigation display will also be available, along with all-LED lighting, an upside-down fork with a fork cover, a side stand cut-off, and a switchable ABS (anti-lock braking system).
Also Read: New Royal Enfield Himalayan 452 to Show Full-Screen Google Maps Inside Instrument Cluster
When launched in India, the Himalayan 452 will lock horns with the Yezdi Adventure, the KTM 390 Adventure, the BMW G 310 GS, and others.
