Royal Enfield names Rod Copes as President of RE North America

The legendary Indian bike maker Royal Enfield has just announced that industry veteran Rod Copes will be taking over duties as the head of Royal Enfield North America.

Rod Copes previously worked with Harley-Davidson for 20 years, ad his most recent designation was as Head of Global Sales and Customer Service. Rod Copes was also responsible for growing the company’s businesses across four global sales regions and three product categories including motorcycles, Parts & Accessories and General Merchandise. He spearheaded the brand’s geographic expansion across emerging markets and established offices in locations like Singapore, Latin America, New Delhi, Moscow, Dubai, Saul Paulo, Shanghai, Prague, Athens and Seoul.

Rod will now be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Rod Copes to a top-level executive position with the company, Royal Enfield is stating its intentions to rapidly expand the brand in the United States of America, which is currently its top export market.

Commenting on his new role, Rod Copes President North America, Royal Enfield said, “My association with Royal Enfield goes back to my early days in India when I first met Siddhartha. I have admired Royal Enfield’s classic designs ever since. These are exciting times for the motorcycle industry and I am looking forward to working with the world’s fastest growing motorcycle brand. The North American region provides an interesting opportunity for the brand. While lightweight and heavyweight bikes dominate the motorcycle scene in the U.S.A and Canada, Royal Enfield sits right in the middle with classic, fun, approachable designs that appeal to a younger, urban-oriented demographic. The new generation of riders is interested in a more hands-on motorcycling experience that is part of their lifestyle.”