Royal Enfield will end a long-standing relationship with its third-party UK distributor MotoGB in May 2023.
Royal Enfield UK will take control over the Indian brand's UK distribution from May 1, 2023. This official announcement of taking UK distribution totally in-house will terminate the company's association with third-party distributors MotoGB. Previously, Royal Enfield relied on MotoGB for motorcycle distribution, marketing, after-sales care, and so on, in the UK. However, from May 2023 onwards, the distribution operation will be handled in-house.
This decision marks the end of Royal Enfield's nine-year alliance with MotoGB. Additionally, it will result in the RE's independent return to the market since the 1970s.
In a press release, Royal Enfield stated, “The Royal Enfield senior leadership team extends sincere thanks and appreciation to MotoGB for their association with the brand over the last 9 years.”