Scorpio-N, Thar, Bolero Help Mahindra Record 19% Total YoY Sales Growth in April

Mahindra's sales grew by 19% year-on-year in April 2025, with a total of 84,170 units sold. The company’s domestic SUV segment witnessed a notable 28% rise to 52,330 units. However, the total utility vehicle sales, which include exports, reached 54,860 units. The company saw an 82% gain in exports, from 1,857 units sold in April 2024 to 3,381 units this year. Mahindra sold 22,989 commercial vehicles in the domestic market last month, driven by solid growth in key categories. The Light Commercial Vehicles (LCV) 2T–3.5T segment saw a healthy 9% rise, reaching 19,141 units, while the heavier LCV>3.5T and Medium & Heavy Commercial Vehicles (MHCV) segment grew 10% to 1,196 units.

Commenting on the sales, Veejay Nakra, President, Automotive Division, M&M Ltd., said, ‘Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52330 units, a growth of 28% and total vehicle sales of 84170 units, a 19% growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.’

Also Read: Mahindra XUV700 AX7, AX7L Variants Prices Reduced by up to Rs 75,000 in India

Other Highlights

Mahindra recently significantly restructured the Thar's variant range, trimming it down from 19 to just 11 options in an effort to simplify its portfolio. This move includes the removal of several models, most notably the LX convertible variants and the AX and LX 4WD versions with open differentials. Of the discontinued trims, two were petrol-powered while the remaining six ran on diesel. It’s worth noting that these changes are limited to the 4WD lineup—no revisions have been made to the RWD variants. The updated Thar range now features just one AX variant—the AX(O) 1.5-litre diesel hard top in RWD guise. Even after cutting down the options, the Thar’s price hasn’t changed, ranging between Rs 11.50 and Rs 17.60 lakh (ex-showroom).

Also Read: Mahindra Thar Roxx Diesel MT Review: The 5-door SUV to Buy?

Mahindra updated the Thar Roxx in March with new features like aerodynamic wipers, keyless entry request sensors, and a sliding armrest for the co-driver. The SUV also received a Mocha Grey interior, replacing the older Ivory White finish.