Shahid Kapoor Appointed as Shell India's Brand Ambassador For Lubricants Business

Shell, the oil company, has enlisted popular Indian actor Shahid Kapoor as the representative for its Lubricant division. The company believes that Shahid Kapoor's broad appeal across different demographics makes him an ideal ambassador as they aim to expand their presence in India. Additionally, a new commercial titled "Rukna Mushkil Hai" has been released, showcasing Shell's Advance line of motorbike lubricants. The ad pays homage to the new India and the indomitable spirit of Indian riders, who are fueled by their conviction, willpower, optimism, and vision, alongside Shell Advance motor oil. The advertisement specifically targets regular Indian motorcyclists, acknowledging them for viewing their motorcycles as more than just a mode of transportation. To create an exciting song for the commercial featuring Shahid Kapoor, Shell Lubricants India collaborated with Gaurav Mankoti, also known as VOID, a participant from MTV Hustle.

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Shell's Products in India

Shell's Advance line of motorcycle oils offers a range of formulations to suit different bikes and riders, including Shell Advance Fuel Save, Shell Advance AX7, Shell Advance AX5, Shell Advance Ultra, and Shell Advance AX3. The portfolio includes synthetic and mineral oils for 4T, 2T, and scooter motorcycle engines, along with specialized oils for specific riding styles and bike types.

We are thrilled to announce @shahidkapoor as the brand ambassador for Shell Lubricants. His hardworking attitude is brought to life with our new brand campaign, #RuknaMushkilHai – celebrating the unstoppable spirit of Indian bikers!#PoweringProgress #ShellAdvance pic.twitter.com/vPlddmWHCU

— Shell India (@Shell_India) June 16, 2023

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Shell India’s Strategies 

Amit Ghugre, the Automotive Sales and Marketing Manager at Shell Lubricants India, announced the appointment of the new brand ambassador and the launch of the campaign. He said, 'At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion and love for bikes, which has endeared him to millions of Indians as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai.'

Shahid Kapoor, an avid motorcycle enthusiast, expressed his excitement about the partnership stating, '"Rukna Mushkil Hai" showcases how Shell Advance transforms into a catalyst that enables and empowers riders to achieve their goals. I am proud to partner with Shell Lubricants India to bring the brand closer to Indian bikers and to be a part of their unstoppable journey and make a difference.'