Tata Motors has reached the 50 lakh unit production milestone in India. The company celebrated the new production milestone by bringing the entire Tata Motors family and the highly regarded New Forever line-up of Tata cars and SUVs to form the 50-lakh formation. This achievement, according to reports, demonstrates the popularity of the Tata cars among Indian buyers. It took 25 years for the company to reach this milestone after introducing some of the nation's renowned brands in 1998. Tata Motors will launch a celebratory campaign for customers and employees in India to mark the 5-million production milestone. It will decorate its dealership and sales locations with branded attire and the signatory mnemonic as part of the campaign to commemorate the achievement. Further, the firm will keep up the month-long celebrations at its regional offices and industrial facilities.
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Sharing his thoughts on this historic milestone, Mr Shailesh Chandra, Managing Director, of Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd., stated, 'Today marks a celebratory moment in the history of Tata Motors as we celebrate our 5-million production mark milestone. This journey, from each million to the next, has been one replete with its fair share of ups and downs. We have been changing India with every new product intervention. Every Innovation was with the idea of building the nation. The brand is respected by its customers for bringing several new technologies, and we express our gratitude for the tremendous support by our customers who have made this landmark achievement possible.'
He further said, ''We owe this milestone to our employees, suppliers, channel partners, and government for their continued support. At Tata Motors, we remain committed to continuously innovating and being a leading stakeholder in moving the future of mobility ahead in India with safer, smarter, and greener solutions.'
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The company revealed that it touched the one million vehicles mark in 2004, two million in 2010, three million in 2015, and produced the 4 millionth car in 2020. Tata Motors was able to advance from 4 million to 5 million cars within three years, despite the Covid-19 and Semiconductor shortage crisis that afflicted the global automotive industry. According to the firm, this new achievement is a result of its strong product portfolio and growing consumer connection.
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