Tata Passenger Electric Mobility (TPEM) – an electric subsidiary of Tata Motors – and Shell India Markets Private Limited (SIMPL) have signed a non-binding Memorandum of Understanding (MoU) to collaborate on the installation of charging stations across India. This partnership will leverage the latter's extensive fuel station network and the former's insights from over 1.40 lakh electric vehicles (EVs) on Indian roads to install chargers at locations frequented by Tata EV owners. In addition, both companies will work toward providing superior EV charging experience to EV owners, according to Tata Motors.
'As a part of our endeavour towards an open collaboration to advance India’s EV ecosystem, we are excited to partner with Shell. Through this partnership, we aim to grow the existing charging infrastructure, which is crucial for mainstream adoption of EVs in the country, particularly as the customer base continues to expand. By combining TPEM's deep understanding of EV usage with Shell's unparalleled customer experience, this strategic alliance will certainly bring a marked change in India’s charging behaviour, in turn driving up EV adoption in the country,' said Balaje Rajan, Chief Strategy Officer of Tata Passenger Electric Mobility Ltd. and Tata Motors Passenger Vehicles Ltd.
Apart from that, TPEM and SIMPL plan to introduce new convenient payment systems, as well as loyalty programs for Tata EV owners. Currently, TPEM is the market leader in India's electric passenger vehicle segment, commanding a 71 per cent market share. Its lineup in India consists of the Punch EV, Nexon EV, Tiago EV, and Tigor EV.
Speaking of EVs, Tata Motors announced a price cut on the Tiago EV and the Nexon EV in February 2024. Thanks to a drop in battery cell costs, the Nexon EV ranges from Rs 14.49 lakh to Rs 19.29 lakh. Meanwhile, the Tiago EV starts from Rs 7.99 lakh. All prices are ex-showroom. Moreover, the MG Comet EV, the Tata Tiago EV's close rival, received a significant price cut of up to Rs 1.40 lakh earlier, bringing down its starting price to Rs 6.99 lakh (ex-showroom).
The MG Comet EV can now be had in three variants: Executive, Excite, and Exclusive. The last two are also offered with a fast-charging option at a premium of Rs 35,000. Introduced last month, the Excite FC and the Exclusive FC cost Rs 8.24 lakh and Rs 9.14 lakh, respectively.
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