TVS and BMW sign Cooperation agreement

We had known that something was brewing between Chennai based manufacturers TVS and the Bavarian motorcycle legends BMW Motorrad, but we weren’t quite sure until just recently, what these two companies were up to. Last week TVS Motors and BMW Motorrad made an announcement that they would both enter a long-term agreement to join forces to develop and produce a new series of motorcycles that will cater to the segment below 500 cubic centimeters. The announcement was made at a press conference in Chennai.

The two bike makers will use their individual strengths to combine together and produce products that will be sold separately under their own brand names and through their own dealerships. The cooperation agreement is based on the companies technological progress through the ages and they both will share information.

Stephan Schaller, President BMW Motorrad:

"In view of changing motorcycle markets, demographic developments and increasing environmental demands we are expanding our product range so as to tap into fresh growth potential. We have a highly expert and experienced partner in the TVS Motor Company. This means that in future we will be able to offer vehicles in smaller capacity classes in addition to the BMW Motorrad core segments. Various types of motorcycle are conceivable: they will meet the expectations of a BMW motorcycle in terms of riding fun as well as setting a new benchmark when it comes to stability, agility and performance figures. I regard this long-term cooperation as an important step along the road to profitable, sustainable growth."

Venu Srinivasan, Chairman TVS Motor Company:

"With BMW Motorrad, we see an ideal long-term strategic partner who shares our core values: focus on quality, engineering prowess, innovation and customer satisfaction. We intend to leverage each other’s strengths to deliver a new series of products offering cutting edge technology for our customers."