TVS Motor Company to Make European Debut Next Year; Joins Hands with Leading Swiss Distributor Emil Frey

TVS Motor Company, an Indian manufacturer of two-wheelers, has established a distribution partnership with Emil Frey to sell its products into European markets. With the help of the Swiss firm's vast distribution network and in-depth market knowledge, the Hosur-based two-wheeler maker plans to increase its presence in Europe. A lot of the details surrounding this partnership are unknown. However, market reports indicate that TVS two-wheelers would first be distributed to France. The company plans to sell various electric and combustion vehicles under this partnership, including the TVS Jupiter 125, Ntorq, Raider 125, iQube S, TVS X, Ronin, and its flagship Apache RR 310. The automaker hasn't released any details on the products yet. With a few minor adjustments to conform to European standards, TVS items sold in European markets would presumably be the same as those marketed in India. 

Also Read: autoX Awards 2023: TVS Apache RTR 310 Performance, Quality and Value for Money Ranked

TVS and Emil Frey: Some More Highlights 

TVS considers its partnership with Emil Frey as a vital part of its global expansion strategy. According to reports, the company regards Europe as a big market and wants to expand its consumer base by offering innovative products. As mentioned earlier, TVS intends to offer eight two-wheeler models in Europe, featuring electric scooters such as the iQube S and the X. Additionally, it believes that its foray into Europe would increase its exports, which currently generate more than 25% of its total revenue. Notably, the Indian two-wheeler maker currently distributes its products in over 80 countries across Asia, Africa, and Latin America.

Also Read: TVS iQube Electric Scooter Crosses 2 Lakh Unit Sales Milestone in India

TVS Motors October Sales

TVS sold 4,34,714 units in October 2023, representing a 21% increase over the previous year's sales of 3,60,288 vehicles. In comparison to the 3,44,630 two-wheelers sold in October 2022, overall two-wheeler dispatches increased by 22% in the last month, reaching 4,20,610 units. Furthermore, the Indian two-wheeler manufacturer experienced a 25% increase in domestic two-wheeler sales, which rose from 2,75,934 units in the same month last year to an astounding 344,957 units in October 2023. In addition, the sales of motorcycles witnessed a significant upswing, rising by 23% to 2,01,965 units from 1,64,568 units during the same period the previous year. Aside from this, the deliveries of scooters increased as well, jumping from 135,190 units in October 2022 to 1,65,135 units last month, showing a 22% increase. Further, the TVS iQube electric scooter proved to be a highly successful model, as seen by its sales, which grew from 8,103 units in October 2022 to 20,153 units in October 2023.