TVS unveils its new 'dynamic' logo

TVS Tyres, the brand owned by TVS Srichakra Ltd, unveiled their new brand identity and logo in Chennai. The mnemonic ‘Eagle’ highlights the features of power, maneuverability and the superior grip of the products while the pair of arrows integrated into the typeface conveys a perpetual forward motion.

Commenting on the new brand identity, Mr P Vijayaraghavan, Director, TVS Srichakra Ltd, said, “While creating a new brand identity we had to make sure that we integrate a feeling of dynamism and youthfulness to convey that our products can overcome any challenge in a journey. The new logo, as a result, is now sleeker and bolder, conveying strength, speed and dynamism. As the youngest tyre company in the country, we are happy to embark on this new journey.”

TVS also revealed the company is all set to join the fast growing radial tyres market soon. The company is also hoping to pass RS 1,900 crore mark in turnover this fiscal.

Speaking to the media at the event, Vijayaraghavan said that the company will be releasing its radial tyre products soon. The company, which caters primarily to the two and three-wheeler market, is producing around 1.9 million units of tyres per month through its plants at Madurai in Tamil Nadu and Pantnagar in Uttarakhand. He also said that he hoped that the company would grow by 10-12 per cent by the end of this fiscal and go past the Rs 1,900 crore mark in turnover. The company registered Rs 1,700 crore in revenue last year.