Ultraviolette Enters Hungary with Elektrorider for Central Europe Expansion

Bengaluru-based electric two-wheeler manufacturer Ultraviolette has bolstered its global market presence by foraying into Hungary, Croatia, Slovakia, Romania, Slovenia, and the Czech Republic. The company has partnered with Elektrorider, which will serve as its official importer and distributor in these markets. The global expansion aligns with the electric 2W brand’s growth strategy and its ‘Make in India’ vision. It also aims to boost the brand’s visibility and demand for its electric motorcycles in key European markets. Ultraviolette plans to roll out its high-performance electric motorcycles, including the F77 Mach 2 and F77 SuperStreet, in these countries. Backed by Elektrorider’s established footprint in the electric mobility space, Ultraviolette aims for sustained growth. In the Indian market, the F77 Mach 2 and F77 SuperStreet are priced between Rs 2.99 lakh and Rs 3.99 lakh (ex-showroom).

Commenting on this occasion, Narayan Subramaniam, CEO & Co-founder of Ultraviolette, said 'We are excited to partner with Elektrorider to introduce the Ultraviolette brand in Hungary and Central Europe. This alliance marks a pivotal milestone in our global expansion as Ultraviolette moves beyond India into some of the world’s most discerning motorcycling markets. With a strong foothold already established across 12 European countries, Ultraviolette is poised to accelerate worldwide growth following successful launches in these demanding countries.'

He further added, 'To riders across Hungary and Central Europe, we seek to bring Aviation based design, unmatched capability and performance, along with future-forward technology that redefine the motorcycling experience with every Ultraviolette ride. Guided by this vision, we are confident that this partnership will establish a world-class Ultraviolette ecosystem, right from product experience to aftersales support. This is only the beginning, and we are excited and confident of the journey ahead.'

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Attila Pavuk, COO of Elektrorider, commented, 'We are equally excited and proud to introduce Ultraviolette to Hungary and the Central European market and go ballistic with the brand’s both visually striking and technologically cutting-edge performance motorcycles.'

He also added, 'To motorcycle enthusiasts throughout Hungary and Central Europe, this alliance merges India’s high-tech offer, bold design, exceptional capability, and forward-looking technology with European riding expectations that elevate the electric experience to the next level.'