Volvo, Amazon team up in UK to offer test drives

People in the UK can now book a Volvo V40 test drive through Amazon. 

Volvo UK has joined hands with Amazon UK to book test drives through the latter’s Prime Now service.

Designed to offer convenience and simplicity, the ‘Prime Now test drive’ initiative – which runs for a limited time – allows customers to book a time that works for them, with the car delivered to their home or workplace by a trained expert. Customers can then put the V40 through its paces on roads familiar to them.

Should the customer be interested in a purchase following the test drive, they will be directed to their local Volvo retailer. The offer currently only applies to the Volvo V40 hatchback, and is available to customers living in four UK cities – London, Birmingham, Manchester and Edinburgh – on select weekends in June and July 2018.

Jon Wakefield, Managing Director, Volvo Car UK, said, “At Volvo Cars, we aim to make people’s lives easier. Our ‘Prime Now test drive’ offer does just that, allowing potential customers to try our V40 on their terms and in familiar surroundings. We’re proud to team up with Amazon to deliver this unique initiative, the first of its kind in the UK and the latest in a range of offerings from Volvo designed to take the hassle out of running a car”.

This is said to be the world's first test drive service through Amazon. Whether it will be expanded to other regions is not yet known. Recently, Volvo UK also introduced the Care by Volvo subscription servic, which turns the full ownership package of a car into monthly payments with no upfront cost.