Audi India’s Buyer Is Changing: New Age, New Mindset | Exclusive Interview | autoX Awards 2025

In this exclusive autoX interview, Dhruv Behl speaks to Balbir Singh Dhillon, Brand Director, Audi India, after the Audi RS Q8 Performance wins Performance Car of the Year at the autoX Awards 2025.

From changing luxury buyer demographics and the rise of younger, self-driven customers, to Audi’s thinking on EV adoption, AI integration, heritage-led design, and what lies ahead for the brand in India, this conversation offers rare, data-backed insight into how Audi is evolving in a rapidly shifting market.

Balbir Singh Dhillon also addresses E20 fuel readiness, GST rationalisation, and why the luxury segment’s next phase depends on widening the base rather than just selling at the top end.