Maruti Suzuki Victoris: What Made It a Winner? | Exclusive Interview | autoX Awards 2025

The Maruti Suzuki Victoris has been awarded autoX Best of 2025, and to mark the occasion, Dhruv Behl sits down with Partho Banerjee, Senior Executive Director – Marketing & Sales, Maruti Suzuki India, for an in-depth conversation on the brand’s product strategy and upcoming EV plans.

From reducing product-development timelines to embracing AI and building solutions for India’s EV ecosystem, Partho shares an unusually candid view of how Maruti Suzuki is preparing for the future. He also reflects on the Victoris’ role in capturing Gen-Z buyers, the impact of GST 2.0, the SUV dominance in the Indian market, and how Maruti plans to reclaim over 50% market share by 2030.

Highlights from the conversation:

• How Maruti Suzuki is cutting product-development time using parallel engineering and AI
• Why Victoris is aimed squarely at Gen-Z and the booming SUV segment
• The EV penetration challenge: range, infrastructure, and after-sales
• Why Maruti waited to enter EVs until a whole ecosystem could be delivered
• The brand’s outlook on GST 2.0 and the massive upgrade potential from two-wheelers
• Market expectations for 2026 and beyond

Watch the complete conversation from the autoX Best of 2025 Awards function!