Aston Martin Timex Watch Collection Launched in India; Price Starts from Rs 17,995

Aston Martin has entered India’s watch market through a new partnership with Timex Group, opening a fresh path for buyers who follow the brand beyond its cars. The collection arrives with prices between Rs 17,995 and Rs 57,995, giving Indian buyers a way to connect with the carmaker through a product they can use daily. The line-up was previewed before the retail rollout began across Timex Group’s Just Watches stores, authorised dealers, and online channels. Timex Group will handle development, production, and distribution for India and selected export markets.

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The full collection includes 43 models created by Timex Group and split into two families: Timeless and Icon. Timeless brings themes based on long-running design cues, while Icon leans towards performance-led ideas that follow the brand’s modern direction in its cars and accessories.

Material use keeps the watch line aligned with the brand’s identity. Some models use titanium cases, carbon-fibre elements, silicone straps, and stitching patterns that mirror Aston Martin cabins. Several dials take shape from alloy wheel rims, adding a link to the brand’s road and track presence.

The range covers quartz, automatic, and mechanical automatic movements. The entry point is the Aston Martin Silver Square Dial analogue watch at Rs 17,995, built around a 40mm recycled stainless-steel case with a dual-tone silicone strap. The top model is the TRG Automatic at Rs 57,995, a tonneau-shaped mechanical automatic piece placed as the flagship in the Indian range.

The TRG Automatic uses a skeleton dial based on DBS GT Zagato wheel rims, a titanium tonneau case with carbon-fibre sides, and sapphire-coated glass. It sits on a silicone strap with seat-style stitching, and a transparent caseback shows a Podium Green rotor. For Timex Group, the tie-up supports growth in the premium segment. For Aston Martin, it opens a new lifestyle-led path to reach Indian buyers through wider retail access.