Formula 1 and Disney are collaborating for the 2026 season, bringing Mickey Mouse and friends into F1 experiences, content, and merchandise.
By Divyam Dubey
Formula 1 is set to take a new direction in 2026 through a major partnership with The Walt Disney Company. This collaboration will bring iconic Disney characters like Mickey Mouse and Friends to the F1 world, offering fans exclusive merchandise, themed content, and interactive experiences. This collaboration has already generated strong interest among global fans, despite full details still being under wraps.
Disney’s consumer products president, Tasia Filippatos, confirmed that the partnership will focus on fan engagement. The goal is to combine the high-speed action of Formula 1 with Disney’s timeless characters to attract both F1 fans and Disney lovers. With the Formula 1 2026 season on the horizon, fans are eager to see how this new Disney F1 experience will change the motorsport landscape.
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Emily Prazer, Chief Commercial Officer, Formula 1, said: 'Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.
'It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.'
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Tasia Filippatos, Disney Consumer Products President, said: 'As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love.
'This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.'
The announcement revealed few details about the partnership, with more information expected to be released in the coming months.