Ather Energy – founded in 2013 – is a Bangalore-based start-up founded by Tarun Mehta and Swapnil Jain. Given its interest and commitment towards electric mobility, Ather scooters India received attention from many investors for its first project. Consequently, Ather received hefty investments from IIT Madras and Flipkart in 2014.
In 2015, the firm received $12 million dollars for the production of a new Ather scooter that was to run on clean energy. A couple of months later, the company revealed the country’s first connected scooter, the S340 concept, at SURGE – a technology conference – in Bangalore.
In 2016, Hero MotoCorp entered into the picture with a huge investment in Ather Energy, gaining 32.3 percentage of stake in the company. After two years, instead of launching one new scooter, the market witnessed two new Ather scooters, namely the Ather 340 and Ather 450. For a start, the new Ather scooters in India offered a very practical riding range and a very attractive price-to-performance ratio.
Now, initially, Ather scooters were only limited to Bangalore. But as of late-2019, Ather has expanded its network and services to Chennai. They also have plans to expand to Pune in future. Which means that as of late-2019, the Ather scooter price list mentioned above is only valid for Bangalore and Chennai.