BMW Motorrad has announced that prices of its motorcycles in India will increase by up to 6% from January 1, 2026. Here are the key reasons behind the price hike and its potential impact.
By Sanorita

-BMW bike prices in India to rise by up to 6% from January 1, 2026.
-Price hike attributed to currency depreciation and rising material and logistics costs.
BMW bike prices in India will increase by up to 6% from January 1, 2026, the company said in an official statement. Similar to Mercedes-Benz, which recently implemented a price hike for its cars in India, BMW Motorrad has decided to revise prices due to sustained pressure from the depreciation of the Indian rupee against the US dollar and the euro, leading to higher material and logistics costs.
That said, the automaker has assured that despite the upcoming price increase, customers can continue to benefit from BMW Financial Services. The brand offers personalised finance plans designed to keep monthly payments manageable, provide lower interest rates on select models, and include flexible options at the end of the financing term.
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Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said, ‘Pressure from forex due to the Indian Rupee’s sharp depreciation against the US dollar and Euro has not eased for several months now, and the input costs of raw materials and logistics have been impacted. The planned price hike measure will ensure necessary profitability and continued value generation for the company as well as our dealer partners.’
While BMW has not yet disclosed the exact price increase for individual models, it confirmed that it will apply across both locally assembled and completely built-up (CBU) motorcycles. The company’s Indian lineup includes locally produced models such as the G 310 RR and CE 02, as well as a broad spectrum of premium imports such as R 18 Transcontinental, R 12 and R 12 nineT, R 1250 RT, F 900 GS and GSA, R 1300 GS and GSA, M 1000 RR and M 1000 R, S 1000 RR and S 1000 R, K 1600 series, C 400 GT, and the CE 04.
Although the reason behind the increase is understandable, its effect on demand is likely to be uneven across BMW Motorrad’s lineup in India. The impact will largely depend on the segment and the type of buyer. In relatively price-sensitive categories such as the entry-level and mid-capacity range, including models like the G 310 series, even a small upward revision could influence purchase decisions.
Given the intense competition in this segment, higher prices may prompt some prospective buyers to look at alternative brands that offer more aggressive pricing or better value propositions. Consequently, BMW could face some short-term softness in demand in these categories.
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In contrast, the premium and luxury segments are unlikely to see a significant dip in demand, as buyers of models such as the R 1300 GS, S 1000 RR, and M-series bikes tend to be less sensitive to price changes and more driven by brand appeal, performance, and exclusivity.
A short-term uptick in bookings may also occur ahead of January 1, 2026, as customers look to secure current prices. Over the long run, BMW Motorrad’s strong brand positioning and growing premium bike market in India should help sustain demand despite the higher prices.