After an overwhelming response to the Ducati Dream Tour initiative, the Italian marque has added yet another 'custom' ride experience to its events portfolio in the country.
After the successful completion of three Ducati Dream Tours to Himachal, Ladakh and Rajasthan, the Italian bike maker has gone one step further by announcing a one-of-a-kind 'Do-It-Yourself' (DIY) Ducati Discoveries program exclusively for India, in partnership with Infinity Resorts. The DIY program will allow riders to craft their own Dream Tours with Ducati. A special feature of this program is that Ducatisti across India can be a part of the tour without any barriers on dates or timing and, can also choose to do the tour solo or with companions. With numerous tours already in place (to destinations like Bandhavgarh, Kanha Tiger Reserve, Kaziranga National Park and the Great Rann of Kutch), the first Ducati Discovery Ride will see riders going through the Jim Corbett National Park.
Sharing his thoughts on the launch of this unique initiative, Sergi Canovas, Managing Director of Ducati India said, 'We have been listening to our customers keenly and are taking their feedback. One of the first insights for us was that even though a lot of people want to go on Ducati Dream Tours, it somehow becomes a challenge with set dates which might not work for everyone. Keeping the same in mind, we created this unique property, exclusively for India, by tying up with luxury resort partners Infinity resorts. Ducati riders can just visit the DIY website, check out the suggested itinerary and download the travel maps. Basis their convenient dates and the time available, all they need to do is call the resort on their exclusive Ducati riders booking line and make reservations for this unique experience for themselves and their family. Currently, the first route map is live on the Ducati Discoveries website and we will be adding 4 more trips for our riders to avail within this year.'
Talking about the exclusive partnership with Ducati India, Haren Khatau, Director of Infinity resorts said, 'We are extremely happy to have partnered with a revered motorcycle brand like Ducati. The riders will get some exclusive privileges as Ducati owners at our properties including special package rates for them and their guests, exclusive Ducati only parking, bike wash and most importantly, information on the best riding trails around the region.'
Infinity Resorts has a presence in major Tiger Reserves across the country, along with the locations at which future Ducati Discovery rides have been planned.