DSK Benelli inaugurates new showroom in Delhi

DSK Benelli has made its entry to the North Indian market with the opening up of a new dealership in New Delhi today. The showroom is located at Faiz Road, Karol Bagh and houses the entire range of DSK Benelli superbikes.

The announcement was made at Le Meridien hotel in Delhi and marks an important milestone in Italian brand’s Indian foray. The company plans to sell 3,000 superbikes by the end of fiscal year, and has already received over 500 orders. With the opening up of Delhi dealership, Benelli expects the sales to take the next gear.

Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motorwheels said, “Our main focus is to align DSK Benelli’s presence across all strategic locations to generate strong brand eminence. In order to enhance our presence across North India, the country’s capital ‘Delhi’ is an inevitable choice to begin with an is one of our key target markets.”

“Our dealership will not only act as a platform to sell motorcycles byt also as a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian superbiking experience.”

Benelli currently sells five bikes in India, the prices(ex-showroom, Delhi) of which are listed below:

TNT 302 - Rs 2,83,000

TNT 600i - Rs 5,15,000

TNT 600 GT - Rs 5,62,000

TNT 899 - Rs 9,48,000

TNT R(1130) - Rs 11,81,000