DSK Hyosung organises ride for members of its HyRyders Club

In an effort to bring together the owners of DSK Hyosung bikes, the company organised a ride from its showroom in Pune to the hilly precincts of Khandala on February 1.

The riders were briefed about the regulations before being flagged off for the 70 km odd ride. A discussion on safety tips followed upon their arrival in Khandala.

Such events are crucial for the Korean manufacturer which recently forayed into India in partnership with Pune based DSK Group. From the time of its existence in India, Hyosung has failed to find many buyers, and as a part of its revival, it is now trying to concentrate around building the brand, similar to what Harley is known for worldwide.

Commenting on the occasion, DSK Motowheels’ COO Shivapada Ray said, “The DSK HyRyders Club aims to bring together people with a passion for the best-in-breed DSK Hyosung bikes. It acts as an opportunity for them to share their adventures while breezing through some breath taking landscapes. We were extremely delighted with the response to the ride. It felt like one big happy family had gathered to immerse themselves in an adventurous and thrilling experience.