Inaugural TVS MotoSoul event to take place on October 18-19
TVS Apache owners across India and the globe are in for a whole new brand experience as TVS has announced the inaugural edition of its global event called the MotoSoul. The first edition of this annual event is set to take place on October 18-19 in Vagator, Goa.
By Divyank K. Bansal
The MotoSoul event aims to provide TVS Apache owners from across the globe a common platform to interact.
TVS Apache owners from across India and the globe are in for a whole new experience, as TVS has announced the inaugural edition of its global event, called the MotoSoul. The first edition of this annual event is set to take place on October 18-19 in Vagator, Goa. To be organised in association with TVS Racing, the MotoSoul aims to establish a strong connect within its official Apache Owners Group (AOG) and will act as an official interaction platform for Apache owners from various geographies.
Sharing his thoughts on the new initiative, Mr Meghashyam Dighole, Head of Marketing (Premium Motorcycles) at TVS Motor Company, said, ‘MotoSoul is our flagship initiative to create a differentiated platform for our global brand – TVS Apache. The brand has built a strong community of over 3.5 million customers across the globe with our differentiated customer experience initiatives such as Apache Owners Group, Apache Racing Experience & Apache Pro Performance. MotoSoul is a culmination of the Apache Owners experience as well as an opportunity for global performance motorcycle enthusiasts to experience our products, interact with our racers, experts, and be united by their passion for motorcycling.'
As stated above, Apache owners will also get a unique opportunity to interact with TVS Sherco team riders and numerous officials from the TVS R&D department, who will be present at the event. Much like Royal Enfield's Rider Mania gala, MotoSoul is also going to organise a full-blown entertainment evening on both days, which will include numerous customer-engaging activities like dirt-riding competitions & stunt-riding displays as well.
Starting today, early-bird online registrations for TVS MotoSoul 2019 have begun on the official TVS Apache website.
Read more:
2019 Suzuki Gixxer vs Yamaha FZ-FI vs TVS Apache RTR 160 4V vs Honda CB Hornet 160R: Spec Comparison
