New Norton Motorcycle to Break Cover on November 4 at EICMA 2025
Norton teases its comeback under TVS, with a new bike set to debut at EICMA 2025. A new bike will play a crucial role in the brand’s global revival.
By Divyam Dubey
Norton Motorcycles is back in the spotlight with its first official teaser, hinting at a strong return under the ownership of TVS Motor Company. The British motorcycle brand, once known for its performance heritage, seems ready to re-enter the global market. The teaser showcases the rear section of a motorcycle, featuring a sharp tail design that is sure to spark curiosity among motorcycle enthusiasts. One of the first things that stands out in the teaser is the taillight. Instead of a regular single light unit, it has several vertical slats. This fresh design could point to the next version of the Norton V4SV or maybe an entirely new model. Ever since TVS bought Norton in 2020, the Indian company has been working behind the scenes. With nearly Rs 2,200 crore invested so far, the big reveal is set for 4 November 2025 at EICMA, the world’s biggest motorcycle show in Milan.
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While it looks like Norton will kick things off with high-end models, there’s talk of something more accessible. A smaller Norton bike—possibly between 300cc and 400cc—is likely in development. This could put Norton in direct competition with brands like Royal Enfield and Triumph. For younger or new riders, this could mean a chance to own a Norton without breaking the bank.
The teaser has already created a buzz. It’s not just about the design—it’s about the return of a name that once stood tall in the motorcycling world. With TVS’s support, Norton could offer a balance of traditional British character and modern performance. Many in the motorcycle community are watching closely.
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As EICMA approaches, fans and industry experts alike are wondering what Norton will bring to the stage. Whether it’s a revamped V4SV or something completely fresh, this marks an important chapter in Norton’s journey. The teaser alone has done its job—it’s got people talking, guessing, and waiting.
