EICMA 2025: Norton Reveals New V4 Superbike in Two Versions Alongside Midsize ADV Model
Norton Motorcycles unveiled four new models at EICMA 2025 under TVS ownership, marking its global return with the Manx and Atlas series, focusing on performance and adventure.
By Divyam Dubey
At EICMA 2025, Norton Motorcycles revealed its most comprehensive product roadmap under the ownership of TVS Motor Company. The British brand unveiled four new motorcycles: the Manx R, Manx, Atlas, and Atlas GT, announcing its return to the global two-wheeler market. The reveals mark the first major outcome of Norton’s £200 million investment programme and its long-term plan to build a sustainable, performance-oriented brand for international markets.
With emphasis on handcrafted engineering, advanced technology, and scalable production, Norton aims to re-establish its position in both the superbike and adventure touring segments.
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All models were developed at the company’s Solihull headquarters, combining traditional craftsmanship with modern development under a unified design direction.
Norton Manx R: Flagship Superbike
The Norton Manx R leads the new lineup as the flagship model. It is powered by a 1,200cc liquid-cooled V4 engine producing 203bhp and 130Nm of torque, delivering a wide torque curve below 11,000rpm.
The motorcycle uses a lightweight chassis featuring adaptive electronics, traction management, and dynamic control systems to balance performance and stability. Its design reflects Norton’s renewed focus on engineering precision and mechanical reliability.
Norton Manx: Street Naked Version
The Manx acts as a street fighter version of the Manx R, sharing the same design base with a more upright seating position for daily use. Designed for agility and mid-range torque delivery, the naked configuration suits both city and highway riding.
A wide handlebar layout and compact tail improve handling and control across varied riding conditions.
Norton Atlas: Midsize Adventure Motorcycle
The Norton Atlas marks the company’s entry into the midsize adventure motorcycle segment. It is powered by a 585cc twin-cylinder engine, engineered for versatility across mixed terrain.
The model features a lightweight frame, traction control, multiple riding modes, and off-road ABS. The setup targets riders seeking a balance of touring capability and off-road performance within a compact framework.
Norton Atlas GT: Touring-Focused Adventure Model
The Atlas GT is designed for long-distance touring. It comes equipped with alloy wheels, enhanced seat comfort, and additional electronic rider aids to support extended highway travel.
The GT is tuned for stability and fuel efficiency while maintaining robust torque output for mountain and interstate routes. Together, the Atlas and Atlas GT form Norton’s initial entry into the global adventure touring segment.
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Under its international production strategy, Norton will manufacture the Manx series at its Solihull facility, while the Atlas range will be locally produced in India using TVS Motor’s manufacturing infrastructure. This approach enables Norton to maintain quality standards on its premium models while achieving cost-effective production for broader markets.
With plans to expand to over 200 global outlets and increase its workforce, Norton’s 2025 motorcycle lineup represents the brand’s next growth stage built on heritage, innovation, and scalable operations.
