FCA opens 3 new Destination Stores in India
Mumbai gets its first FCA Destination Store for Jeep, Fiat and Abarth products, while Chennai and Delhi now have exclusive Jeep Destination
By autoX Editorial
Fiat-Chrysler Association (FCA) India has inaugurated the group’s first FCA Destination Store in Mumbai. Run under the banner of Landmark Lifestyle Cars, the Mumbai outlet will serve as a one-stop shop for all FCA products sold in India, including offerings from Fiat, Abarth and Jeep brands. In addition to Mumbai’s outlet, the company has also opened new Jeep Destination Stores in Delhi and Chennai.
The FCA Destination Store is located in the Worli area of South Mumbai, and is claimed to be one of the biggest outlets for the group. The showroom has a display area of over 8,500 square-feet that accommodates all the Fiat, Abarth and Jeep vehicles. The service centre will be spread across an area of 12,035 square-feet and will be coming up at Andheri East in the near future.
For Delhi, the Jeep Destination Store will exclusively cater to the customers of the Jeep brand. The Delhi store includes an 11,700 square-feet showroom in Mathura Road and a 12,000 square-feet authorized workshop in Moti Nagar. The Chennai outlet is also a Jeep exclusive Destination Store, and is built in an area of 17,700 square-feet. The showroom and the service centre are at the same location.
Commenting on the development, , Kevin Flynn – President and Managing Director, FCA India, said, “We intend to provide our customers with a sales and service experience as a cohesive process, one that will demonstrate our commitment that will make FCA’s existing and future customer base feel very special indeed. Our premium Destination Stores set the benchmark and reflect our new strategy and intent.”
Jeep may have already entered the Indian market with three products – Wrangler, Grand Cherokee and SRT8, but the company’s mainstay here is going to be the new Compass compact-SUV. The second-gen Compass will be launched here in 2017 and will be assembled locally. Before the new SUV arrives here though, FCA is ensuring that it has plenty of customer reach points set up across the country.
